Walkers - New RangeMarch 06, 2013
This is not my usual post but I actually found this really interesting as well as supporting it! Gary Lineker and his dad Barry Lineker have appeared together on television for the first time ever to announce that Walkers are now using home grown British ingredients in their range of crisps. They will be replacing all the chemical flavourings and flavour enhancers and replace them with genuine British ingredients I think this is a great idea and if anything, makes me feel even prouder to be British. Within the video you will see Gary and Barry, who has been a fruit and vegetable seller for over 3 decades, take us on a journey to launch Walkers new direction. They meet up in their home town (Leicester) in a market then travel in the coolest car ever to Evesham for tomatoes a potato farm in Hook and dairy farm in Ditcheat. Walkers currently hold a whopping 47% of the British crisp market and this moves shows why.
What do you guys think about the change?
*This is a sponsored post