Dove have done it again and teamed up with Givaudan to launch the new Soft Feel antiperspirant. It is based around the fragrance of powder while have a dry and soft touch when applying. When I first went to smell it I thought it was either going to smell like baby powder or like your grandma's powder but Dove have perfected it to get the right balance. It's a really soothing and calming fragrance that has a sense of luxury, comfort and cleanliness.
Dove is pretty much the only brand I have ever really used for antiperspirant and with this new addition I don't think that will be changing any time soon. Not only does it make you smell lovely but your skin feels the benefits too! This new launch comes in the spray and roll on and is available in all major supermarkets/chemists such as Superdrug.