Dove have done it again and teamed up with Givaudan to launch the new Soft Feel antiperspirant. It is based around the fragrance of powder while have a dry and soft touch when applying. When I first went to smell it I thought it was either going to smell like baby powder or like your grandma's powder but Dove have perfected it to get the right balance. It's a really soothing and calming fragrance that has a sense of luxury, comfort and cleanliness.